- u promise the option to be a beta tester, then invite them.
- If you say that the product should be ready by a certain date, then get that MVP in their hands or let them know why it’s not ready.
Communication is critical for maintaining the relationship you’re building with the fake door test.
Note: You may also have some stellar product-qualified leads for future marketing, so make sure you’ve got an email campaign in place for when the product is available.
Gather data and measure success#
It’s important to set some KPIs around what would be the success of your fake door test.
Are you looking for a certain click-through rate to give your team the green light and start the build? Perhaps you need a certain number of positive feedback responses to let your PM team know an idea is valid.
A few goals and data sets to measure are:
- Conversion rate
Personalised news, stories, videos and more
Would you like to try it out the new Goal.pl app?
